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For more strategic qualitative brand research contact
Miriam Clark on 07810 000284 or
15 years of working agency side teaches a lot about what is, and what is not, helpful from research.
"It's all very interesting, but..."
We thought we could do better, and get rid of the 'buts'. Our fusion of agency, psychology and research experience means that we look at research briefs in a more holistic, thoughtful and strategic way, which means that clients get more meaningful, dynamic and usable research insights at the end of each project.
By using bespoke, in-depth understanding with qualitative research into customers and brand perceptions, BatchelorClark provides marketing friendly, actionable insights for action-oriented marketers.
Having spent 15 years agency side, leaving a company client director role in a successful Integrated Agency, I decided to take a degree in Psychology and Business to enable a career shift into Market Research.
During the degree, I also worked client-side with NatWest as a senior marketing consultant for six months across two years in their cross brand team in marketing. Tackling a wide variety of campaigns including those for; Student Account Recruitment, Small Businesses literature redesign; local marketing review and strategic recommendations and updating all literature with new FSA and legal regulations.
On achieving a first class honours degree, as well as the award for outstanding academic achievement 2006 from the British Psychological Society, I set up my own business in 2006 as a qualitative Market Research Director. From 2006 to today I have run my own business and specialised in qualitative research.
This experience means that I am a highly skilled researcher with an excellent theoretical grounding as well as a senior marketing practitioner with over 20 years' experience of business management.
In my spare time, I am a member of the Garden Suburb Theatre and have been since I was eight years old. I'm the third generation of my family to tread the hallowed boards of the theatre.