3 mobile phones

• Intercepts in store for Mix and Match campaign.
• Focus groups for Christmas POS in stores in London.
• Focus groups exploring the efficacy of the Buying Guide vs competition, Ealing, Southgate and Birmingham.

Methods: In store intercepts (interviews), Focus groups.

 

Sandisk shopper research

• Co-moderation and accompanying guided shopping, looking at POS and packaging out of hours in large PC World stores, London outskirts.

Methods: Focus groups, Accompanied shopping.

 

Imation (TDK as was)

• Focus groups in London and Manchester looking into headphone design and brand perceptions.

Methods: Focus groups and Depth interviews.