Jacques Vert Plc, including Planet, Windsmoor,
Précis and Jacques Vert.

Wide scale research programme exploring attitudes of the true customers for all four brands, including;

 

• Focus groups for all four brands around the country with current and potential customers.
• Telephone research with 'lapsed' customers (Planet and Windsmoor).
• Survey Boosters © and online surveys with current customers.
• Omnibus to gain nat rep benchmarks.
• Staff workshops.

Methods: Focus groups, Telephone depth interviews, Online surveys, Survey     boosters ©, Omnibus management, Staff workshops.