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For more strategic qualitative brand research contact
Miriam Clark on 07810 000284 or

 

 

Taylor Wimpey (George Wimpey as was)

  • G2 ("affordable housing" from George Wimpey) Face to face interviews with purchasers and enquirers at a one days sales conference.
  • Brand management programme focus groups in Birmingham, North and South London.
  • Iterative branding for new homes focus groups in Manchester, Nottingham and Essex.
  • PESO NPD research programme with focus groups in Liverpool and Birmingham.

Methods: Focus groups with customers, Depth interviews with customers,
    Iterative branding focus groups, NPD focus groups.