Taylor Wimpey (George Wimpey as was)

• G2 ("affordable housing" from George Wimpey) Face to face interviews with purchasers and enquirers at a one days sales conference.
• Brand management programme focus groups in Birmingham, North and South London.
• Iterative branding for new homes focus groups in Manchester, Nottingham and Essex.
• PESO NPD research programme with focus groups in Liverpool and Birmingham.

Methods: Focus groups with customers, Depth interviews with customers,
    Iterative branding focus groups, NPD focus groups.